Windhoek Pure Beer Society Venues
The “Pure Beer Society” was created to celebrate men who appreciate only the finest beer. More precisely, a beer that’s 100% pure, brewed using the finest malted barley, hops and water. A beer made of the right stuff.
The transformation of the venues stayed true to the Windhoek philosophy, using custom-made items that are 100% authentic; hand-crafted to the highest standard. A number of bespoke items were also developed, including illustrated wallpaper demonstrating how to taste beer and Windhoek security grills for taverns.
Township taverns are sociable but often, rudimentary places. Historically, advertising collateral in this context has responded by being cheap and basic. And competition between beer brands is tough: rivals rips down, cover or paint over competitor branding.
The resulting environment is not a pretty one. Cutting through this clutter to reach consumers is a real challenge for brand managers…