“The University of Cape Town (UCT) undertook a massive project to overhaul and revamp the food offerings across all of their campuses. As part of this, a decision was taken to create a new, stand-alone food company – Food and Connect – that could work independently of the university, while leveraging the benefits that it could offer.”

Commissioned by the Friday Street Club, we conceived a comprehensive identity system that positioned a contemporary food chain and its related services as established, trustworthy and receptive to a diverse consumer profile of campus students.