When starting up a new butchery in a small country town, establishing trust and loyalty with locals in a sincere way was imperative to how the Country Butcher brand would be presented.

Hygiene, strict quality control and dependable family values were all positioned alongside a timeless, contemporary identity that came to represent a trust in the business that is carried in everything the brand represents to this day.

Photo by Egor Myznik on Unsplash