Brand therapy for humans.
In a world of AI and algorithms, our greatest asset is our humanity. Iconic brands aren’t born from spreadsheets or metadata, they’re built on something deeply human: passion. It’s that driving force that pushed you through the night, to take risks others didn’t understand, because you believed, the very same belief that has changed worlds. It’s what fuelled Apple in a garage and Nike from the back of a car. These brands connect with people because they were built on something unique, sometimes messy, but always pure and authentic, a drive that is human.
“As AI reduces us to data points, successful brands will prioritise emotional intelligence over artificial intelligence, recognising that our purchasing decisions are, and will always be, fundamentally human.”
My strategy process is designed to unearth your founding passion and position it at the heart of your business. The result is a brand that speaks to people on a human level, building trust and attracting customers waiting to connect with your story.
A brand built on a passion as unique and human as you are.
3 steps to an emotionally resonant brand.
1. Brand Strategy.
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Dedicated, one-on-one sessions that encourage open and honest discussion. Using active listening in a series of workshops, the aim is to truly hear and understand all stakeholders, so everyone is involved as we define the vital essence of the enterprise, its personnel, and customers.
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Interpret your core values and unique drive through face-to-face collaboration (no automation, forms, or formulas). This aligns us towards a distinct brand positioning producing a succinct, authentic, and actionable strategy as a foundation for all marketing efforts.
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Develop a profoundly relatable narrative based on the passions that fuel your business. I deliver a brand strategy that ensures this consistent story acts as your strategic rudder, unifying all communication efforts into a clear path for long-term, sincere, and trustworthy impact.
2. Brand Identity.
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Manage marketing budgets that secure the right creative talent that genuinely relate to and amplify your story, translating the brand into communication that ensures precise, strategic spending for accountable, planned commercial growth.
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Translate your brand strategy into a distinctive visual identity, ensuring the correct colours, tone, and style honestly represent your values. This cohesive system is built to visualise a compelling narrative that inspires and attracts both staff and customers.
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Get life-long access to a single, secure, cloud-based folder for all your updated brand assets, including strategy and identity guidelines. No more confusing format requests; establish one reliable “source of truth” for all partners and vendors.
3. Brand Management.
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As your creative director, I’m committed to a growing relationship that ensures your brand's story is consistently conveyed and messaging does not stray or become diluted. This guarantees all output is grounded in factual insights, rather than organic, reactive ideas or marketing gambles.
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Through creative partnership, we hone effective strategic direction, applying an accountable, results-driven approach to make precise, streamlined adjustments over time. This focuses on what is working and what isn't, helping us identify new opportunities and avoid repeating past mistakes.
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I guide in focusing on planned, strategic communication, avoiding guesswork or new ideas as the brand evolves. Together, we build a complete, relatable, enduring brand asset, ensuring understanding and ownership by all stakeholders and customers, securing not only a trusted brand, but a lasting, meaningful legacy.
Results:
Brand Strategy
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Brand Strategy
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Campaign Strategy / Graphic Design / Creative Direction
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Brand Strategy / Creative Direction: Corporate Identity & Packaging
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Upcoming work:
Karen Coetzee, Film Producer, Dubai
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Asna Cherif, Art Dealer, Dubai
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Frog Mountain Getaway, SA
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Drostdy Museum, SA
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Luma Recruiting, Netherlands
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Sashwa River of Stars, SA
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Where purpose meets a plan.
What drives your business forward isn't the company itself, but the human passion behind it. In an age of automation and AI, the unique person you are is the only truly original asset you have. We’ll uncover your unique journey and the passion that relentlessly drives you to build a brand that is not only authentic and deeply relatable but also enduring.
