Brand therapy for passionate brands.
In a world of AI and algorithms, our greatest asset is our humanity. Iconic brands aren’t born from spreadsheets or metadata—they’re built on something deeply human: passion. It’s that driving force that pushed you through the night, to take risks others didn’t understand, because you believed, the very same belief that has changed worlds. It’s what fuelled Apple in a garage and Nike from the back of a car. These brands connect with people because they were built on something unique, sometimes messy, but always pure and authentic—a drive that is human.
“As AI reduces us to data points, successful brands will prioritise emotional intelligence over artificial intelligence, recognising that our purchasing decisions are, and will always be, fundamentally human.”
My strategy process is designed to unearth your founding passion and position it at the heart of your business. The result is a brand that speaks to people on a human level, building trust and attracting customers waiting to connect with your story.
A brand built on a passion as unique and human as you are.
My 3-step process transforms your vision into a compelling story:
Understanding
We'll dive deep into your purpose and customers to uncover the unique, human story that fuels your brand and sets it apart.
1
Uncover the passion behind your brand.
Define your unique, people-driven culture.
Pinpoint what makes your brand valuable.
Analyse how you stand out against competitors.
Profile your perfect customer.
Clarifying
I'll present a findings document to ensure we're aligned on key insights, building a solid foundation before we proceed.
2
Lock down your brand's core values.
Highlight your distinct competitve advantage.
State your brand's unique difference.
Hone your valuable, heartfelt promise.
Align findings with your key stakeholders.
Defining
I will craft a definitive Brand Strategy Document—a comprehensive blueprint for all your future marketing and communication efforts, bringing your brand to life.
3
Create your central, unifying brand idea.
Formulate your key brand messages.
A clear articulation of your brand’s essence.
Actionable style guidelines and starting points.
An insight-driven plan for your brand's future.
Case studies:
Upcoming work:
Karen Coetzee, Film Producer, Dubai
03
Carack Chocolate, Switzerland
04
Asna Cherif, Art Dealer, Dubai
05
Grootbos Private Nature Reserve, SA
06
Frog Mountain Getaway, SA
07
Drostdy Museum, SA
08
Luma Recruiting, Netherlands
09
Sashwa River of Stars, SA
10
Where purpose meets a plan.
What drives your business forward isn't the company itself, but the human passion behind it. In an age of automation and AI, the unique person you are is the only truly original asset you have. We’ll uncover your unique journey and the passion that relentlessly drives you to build a brand that is not only authentic and deeply relatable but also enduring.
