True influence relies on human connection.

Black arrow pointing downward
Alex, his sister and mother in the garden, 1980

Stop competing with algorithms and start connecting with soul.

By excavating the raw passion that drives you, we build trust, the deciding factor that turns interest into a purchase. If a brand feels synthesised, the customer disconnects; if it feels human, they become loyal believers.

I work as your long-term partner to translate your founder’s fire into a clear strategic rudder.

Together, we move beyond superficial design to secure a legacy, offering customers the luxury of choosing an heirloom brand that feels rare, real, and built to last.

Illustration by Abner Graboff used to communicate the idea of emotional intelligence over artificial intelligence.

How we achieve this:

Extract Truth.

I do not use generic questionnaires. I use deep, face-to-face active listening to bypass "groupthink" and extract the raw energy and unsaid truths that fuel your business.

1

Codify Voice.

I translate your unique worldview into a precise "Context Protocol". This code trains your automated tools and marketing teams to speak with your specific voice, ensuring zero dilution.

2

Secure Legacy.

We deploy this strategy as a filter. Nothing leaves the business unless it passes the Heirloom Test. We build assets that hold their value like a vintage watch, not disposable content.

3

Results:

01

Bridge Fertility Clinic

Brand Strategy

02

Grootbos Kids Programme

Campaign Strategy / Graphic Design / Creative Direction

03

Carrack Chocolate

Brand Strategy / Creative Direction: Corporate Identity & Packaging

04

  • "I feel like I've been heard."

    Alex Walker, Cape Craft Lab, Kenya

  • "I consider Alex an extension of our own team and love collaborating with him as a partner. His approach, rather than a traditional supplier/client relationship, results in well-thought-out, beautiful, and expertly crafted work.”

     Emma King, The Friday Street Club, SA

  • "I love his authentic approach, connecting nature and a holistic lifestyle to his creative work. This natural influence, rather than social media pressures, gives his work integrity and soul."

    Marcelle van Wyk, SelloStudio, UAE

  • "Alex transformed our dreams into an award-winning marketing tool. From our initial idea to a refined presentation, he created a very grown-up strategy. This is truly collaborative work at its best."

    Nicki Page, TLC Harmony, UK

  • "From the outset, Alex understood our vision and perfected it. His creative energy is infectious, and the meticulous attention to detail shines through. He made a personal contribution to every job, and we'll be working with him as we grow."

    Gwynnedd Laubscher, Country Deli at Sipiershuis, SA

Human truth. Digitally proofed.

If a brand feels synthesised, the customer disconnects. My process digs deep to find your "crazy energy" and crystallises it into a hard-working strategy. This turns your unique grit into a story that resonates on an instinctual level, creating a moat that no algorithm can cross.

Close-up of a stylized illustration of an apple with red and yellow coloring and a dark brown stem.