True influence relies on human connection.

Black arrow pointing downward
Alex, his sister and mother in the garden, 1980

Stop competing with algorithms and start connecting with people.

By excavating a story that is relatable and human, we build trust, the ultimate shortcut to a purchasing decision.

I work as your long-term partner to translate complex business realities into a clear narrative.

Together, we move beyond superficial design to secure a legacy, offering customers the luxury of choosing something that feels rare and real.

Illustration by Abner Graboff used to communicate the idea of emotional intelligence over artificial intelligence.

How we achieve this:

Active listening.

Time spent with key stakeholders to understand your business nuances, while clearly defining your target audience and the wider competitive landscape.

1

Clarity.

Direct collaboration to interpret your core values, aligning teams on distinct brand positioning to produce an authentic and fully actionable strategy.

2

Consistency.

Developing a relatable narrative that acts as a strategic guide, unifying all your communications to ensure long-term brand recognition and market impact.

3

Results:

01

Muneeb Johnson and Matthew Beech, distillers at Cape Craft Lab, smiling at a table displaying awards and a award winning bottle of gin, showcasing a brand strategy workshop by Alex Hayn.

Bridge Fertility Clinic

Brand Strategy

02

A profile of a woman with braided hair in black and white, looking upward, used to illustrate the story for Bridge Fertility Clinic.

Grootbos Kids Programme

Campaign Strategy / Graphic Design / Creative Direction

03

Two children wearing animal masks, one with a cat mask and the other with a fox mask, surrounded by butterflies.

Carrack Chocolate

Brand Strategy / Creative Direction: Corporate Identity & Packaging

04

Two smiling men wearing aprons posing together in a kitchen.

  • "I feel like I've been heard."

    Alex Walker, Cape Craft Lab, Kenya

  • "I consider Alex an extension of our own team and love collaborating with him as a partner. His approach, rather than a traditional supplier/client relationship, results in well-thought-out, beautiful, and expertly crafted work.”

     Emma King, The Friday Street Club, SA

  • "I love his authentic approach, connecting nature and a holistic lifestyle to his creative work. This natural influence, rather than social media pressures, gives his work integrity and soul."

    Marcelle van Wyk, SelloStudio, UAE

  • "Alex transformed our dreams into an award-winning marketing tool. From our initial idea to a refined presentation, he created a very grown-up strategy. This is truly collaborative work at its best."

    Nicki Page, TLC Harmony, UK

  • "From the outset, Alex understood our vision and perfected it. His creative energy is infectious, and the meticulous attention to detail shines through. He made a personal contribution to every job, and we'll be working with him as we grow."

    Gwynnedd Laubscher, Country Deli at Sipiershuis, SA

Brand therapy, not just strategy.

I don’t believe in surface-level makeovers or generic questionnaires. My process digs deep to uncover the unsaid truths and raw humanity of your business, turning your unique grit into a story that resonates on an instinctual level.

Close-up of a stylized illustration of an apple with red and yellow coloring and a dark brown stem.